REI Digital Testing and Optimization Lead in Kent, Washington
Digital Testing and Optimization Lead
Job Type:Full Time
What's cool about this job
Here at the Co-op we believe that a life outdoors is a life well lived. We’re looking for a Senior Digital Testing and Optimization Strategist to technically lead and champion a stand-alone testing program to help us develop a profound understanding of our customer’s journey in preparing for and enjoying that outdoor life. If you’re a curious and data savvy analyst/optimization specialist who understands how data is a language through which people tell you what they want, and variance is just a cool way of understanding that people have different needs, then we’d love to chat with you. We are seeking a detail-oriented yet creative mind who works collaboratively and effectively in a high-performance environment. This is an important role at the center of decision-making with significant business impact and opportunities to contribute to best-in-class testing and optimization practices in REI’s Digital Division. Specifically, we are seeking someone who is able to set a strategic roadmap and work cross-divisionally. Someone who can identify the analytic and optimization testing needs that will best support a wide variety of business stakeholders to inform strategy, drive growth and profitability. To succeed, you need to be comfortable wearing multiple hats from overseeing test creation, data analysis, storytelling and dashboard visualization to developing business cases, workflow prioritization, and product performance evaluation. You are someone who is also comfortable getting under the hood bringing competence in developing and maintaining vendor relations, tool requirements, and implementation. Last but not least, you will be joining a customer-centric team; and thus, you too are an advocate of our customers bringing empathy and knowledge of our customers into your decision-making and program practices.
Overall duties & responsibilities to include:
Champion and contribute to a small independent optimization testing team by planning, creating, executing, analyzing and archiving hypothesis-driven A|B and multivariate tests
Develop, source, and vet testing ideas by partnering with digital business stakeholders and the digital insights team to understand customer needs and behaviors, opportunities and existing friction
Consult and collaborate to influence search, content and personalization efforts making strategy recommendations and driving significant business impact
As a resident expert, coach and advise other digital optimization efforts across the enterprise regarding best practices in testing and experimental design
Create strategic road maps and test calendars articulating goals, test hypothesis, experimental framework, and timelines
Support data literacy by educating the digital organization on the application of A|B and multivariate testing and its data
Stay apprised of best practices in analysis, testing and optimization; utilizing them in your work and disseminating them across relevant teams
Support developing new optimization and testing and/or analytics approaches and recommendations for new or enhanced technical tools
Demonstrate strong understanding of business issues and operate using independent judgment with little oversight
Bring your passion and expertise
5+ years of experience demonstrating business impact in digital analytics and optimization roles
3+ years of experience conducting hypothesis-driven A|B or multivariate testing (Adobe Target highly preferred)
3+ years experience as a digital analyst; experience with eCommerce, mass merchant or retail environment highly preferred
Experience with statistical software packages (e.g. SPSS, R, etc.)
Experience with Agile development
Experience making recommendations and presenting complex information to non-technical audiences
Strong strategic and curious problem solver with excellent written and spoken communication skills
o Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
o Consolidates information from various sources including feedback from others to reach sound decisions
o Considers the ultimate impact of decisions and actions on internal and external customers
Experience with digital survey tools (Qualtrics highly preferred)
BA/BS in a quantitative field, business, computer science, psychology or marketing-related major
Why you'll love it here
We’re a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our over 6 million active members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!
At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.
With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 12,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.
REI is an Equal Opportunity Employer